A letter from our co-founder Rosie


With 2023 in the rear view mirror, we want to pause and thank you all for your wonderful support and enthusiasm for TROY and our best of British collections. Every TROY design is created by Lucia and I to wear through the seasons, come rain or shine, and we are so happy that you choose to do the same. At TROY HQ we are busier than ever, welcoming new members to our team to help fulfil the demand for our best sellers and latest designs, we are overwhelmed by the response. Now with menswear and children's jackets to compliment the ladies designs we have had some fabulous highlights through the past year, and we are looking ahead to 2024 with a question of when we should start dressing the dogs...🐶

This year, with your help, we have supported important causes such as The Royal Countryside Fund, The Prince's Trust, Wellbeing of Women, Well Child and many more. We continue to improve our sustainability credentials and reduce waste... and to this end, alongside a fresh Spring collection we are excited to launch some limited-edition pieces created with flair from our precious archive of fabrics and trims. Watch this space!

We will regularly interview inspiring #TROYTRIBE members from authors, athletes to hoteliers, and bring you their stories of entrepreneurialism and adventure. We will explore the themes of health, responsible travel, mental wellness and (of course) food. We are taking on 2024 with passion and a smile and look forward to the many voyages we are cooking up for the year ahead, from the west coast of Ireland to Cheltenham racecourse and New York's 5th Avenue. We hope to see you soon!

With love and thanks from me and all of us at Team TROY in Norfolk,


Co-Founder and MD

TROY London

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.