Environmentally, Ethically and Socially Conscious

Our Story

Founded in 2013 by sisters Rosie & Lucia Ruck Keene, our mission had always been to design timeless coats, jackets & styles that you can count on season after season, year after year. Rosie and Lucia grew up in picturesque Oxfordshire in a house named TROY, inspiring their love for the British countryside. Their appreciation for the rich heritage of rural life, married with a love of contemporary design, forms the foundations of the brand ethos today.

TROY is a British Luxury Clothing brand, with a focus on elegant, timeless & sustainable outerwear and wardrobe staples.


Our Philosophy

We are not a fast fashion brand, we do not over produce but make enough to meet demand, our peices are designed to last season after season to ensure our planet can continue to amaze us season after season. We are commited to continually reviewing and improving our enviromental impact wherever possible.


Our Pledge to the Planet

We at TROY care about the planet as much as you do. Our fabrics, trims and even packaging are not only selected for their quality and innovation but their sustainability too.

  • Sagafurs

    We favour natural materials in all our collections & use real fur on some of our designs. We only use sustainable, traceable & transparent Saga certified furs in our designs,

  • Recyclable Packaging

    We are picky about our suppliers and that includes our packaging. All our packaging, including the tape, is 100% recyclable