In the beautiful surrounds of the Alex Eagle concept store in Soho, London, the eagerly anticipated collaboration between the design team at TROY London and the sartorially chic Alex Eagle was launched.

The 'Eagle Parka' incorporates TROY’s signature concealed waist-defining drawstring and has a fish-tail back resulting in a flattering, chic silhouette. Made of water-resistant British-made wax cotton with an oversized Saga-certified golden fox fur hood, it features a pop quilted liner in bright orange and is finished with gold coloured stoppers and zip. A faux fur version is also available on request.

Fuelled by delicious Farm Girl matcha lattes and coconut yoghurt pots, and chic fresh-air loving crowd was drawn in to try on this exciting new piece that gives an soho edge to countryside comfort.

Clockwise: Vikki Pearson @styleminimalism, Sabrina Percy @sabrinapercy, Alexis Forman @stylememos and Stephanie Peers @stephaniepeers

TROY co-founder Rosie,  “We have loved working with Alex Eagle on this key wardrobe piece – a cosy parka coat with contemporary orange pop lining and luxurious heavy fur trim. This is British country style at its best, a parka that is equally at home in London’s bustling center as it is for striding through the parks. We are very proud that it is made right here in the UK, supporting the excellent craftsmanship of our British fashion industry.”

Alex Eagle, “We love collaborating with people who know their craft and TROY London make everything in England with English fabrics which we really believe in. We have worked hard to create a classic parka with an updated and modern twist and feel really proud of the result.”

 TROY co-founder Rosie van Cutsem with Alex Eagle at the launch event.

Click this image to take a closer look at the Eagle Parka:

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