Let's cheer ourselves up with some 2020 Highlights

It's not quite the start to the new year we'd all hoped for but we will get through this and in the meantime lets come together, albeit virtually, to lift each other's spirits with the good bits of 2020 and small victories that, given the times, don't feel so small at all.

We are proud of all we achieved despite everything last year chucked at us but top of the list is being able to give back to three incredible charities. Thanks to you your support and purchases we donated a percentage of sales to the most vulnerable in our society through AGE UK, the younger generation with disadvantaged circumstances looking to find education and work with the Prince's Trust and our wonderful NHS staff who so badly need the mental health and wellbeing support with Duty of Care.

Never has it been so important for us all to come together and support those in need, both young and old, stay tuned for news of our 2021 charitable endeavours.

To launch our campaign for the Prince's Trust we were joined by an incredible table of #TROYgirls who each chose their favourite design to model for a portrait with talented photographer, Candice Lake. It was such a wonderful day, a rare moment of togetherness and Candice's images are a treat to behold! Shop our Black Wax Parka and we'll donate £50 to Prince's Trust on your behalf!

Featured designs included: The Fair Isle JumperDawn GiletSuede Tracker JacketCurlew Cape and Cape Collar Shirt

From our continued collaboration with Amanda Wakeley to the success of our second British Design Hub including our favourite boots from Penelope Chilvers, up and coming homeware from Bell Hutley, skincare heaven via Oskia London and slip dresses meet luxury loungewear from Yolke.


Then of course there was the launch of our collaboration with Brora Cashmere, The Fair Isle Jumper which seemed to skip our shelves, going straight from the factory to your homes instead and we couldn't be more grateful. This cosy little "it knit" has already been worn by a plethora of inspiring women including the Duchess of Cambridge, Jodie Kid and Willow Crossley as seen above.

Dream come true kinda stuff... TROY London is now officially a part of Harrod's women's wear range at their flagship store in Knightsbridge.

A well deserved shout out to our incredible PR team at Hunt Communications for a wonderful year in the press including features in Vogue, Tatler and Hello!

We are so grateful for your continued support, the response we received to our new designs last year was incredible and we are beyond excited to show you what we have in store for SS21!

We know this isn't going to be an easy year and for some it has already started impossibly but we will do our best to continue to bring you the best of British design in the hopes that your capsule wardrobe may serve as another kind of capsule; transporting you to happy times both past and future.



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